2015-2016 Digital Marketing Trend—Mobile Movement

From a video on YouTube (https://www.youtube.com/watch?v=l_Ei7CxXwuo), we got these ideas:

We can’t deny that smartphone has become a very important part of our lives. Via smartphone, we can do almost everything, especially shopping. Therefore, marketers try their best to build a great connection between them and consumers through mobiles. There are 79% of people who use mobiles that help them with shopping. Searching for best prices, nearest store location, reviews about their interested products or services and finally made up their minds to buy it.

In a conclusion, marketers should use these attributes to better develop their mobile apps or websites, create a better mobile user experiences. In this way, can a brand become more welcoming and generate more revenues.

Using Storytelling To Help Your Marketing

 

(The picture is from http://www.inc.com/john-rampton/proof-that-storytelling-in-your-online-marketing-strategy-is-crucial-to-success.html, for more information, please click the picture.)

Why we keep storytelling only to kids and in bedroom? Why can’t we use it as an effective tool to connect our brand with more consumers? Telling a story which closely connected to our products or services can better combine target customers with us. Through the post written by John Rampton, we get more benefits that using stories in marketing. Such as stories can better let your consumers get rid of their defensive thinking. Using Empathy to get your target consumers involved. Also, Using storytelling in an appropriate way and in a perfect timing can do you favor too. These are more vivid than showing a list of benefits. He also mentioned three companies which doing well in storytelling selling.

For more reading on five benefits of storytelling and three companies who’re doing right in this way, please click the following URL: http://www.inc.com/john-rampton/proof-that-storytelling-in-your-online-marketing-strategy-is-crucial-to-success.html

Hints On Marketing Strategy

 

(The picture is from http://www.convinceandconvert.com/digital-marketing/being-obvious-in-marketing/, for more information, please click the picture.)

Marketing is the combination of art and science. Art refers to the design part, both the design of products and social media platforms. Science refers to the statistical part, which means marketing people need to quantify their final results. To quantify how much they earned in order to clearly figure out whether this marketing plan is effective or not. To better marketing your products or services, you need to clearly demonstrate what you want your (potential) customers do. Including click any buttons, download any coupons, to get the new fashion trends or to subscribe your website. After making all these clearly presented, can these better serve your marketing goals.

As a marketer, you’ve failed if you can’t get your target to take the desired action.–Jeffrey L. Cohen.

For more reading on the post which written by Jeffrey L. Cohen, please click the following link: http://www.convinceandconvert.com/digital-marketing/being-obvious-in-marketing/