Ethics In Web Marketing

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Ethical conflicts occurred on marketing when two people’s ethic standards are different with each other. And now, there is a new problem happened. The line between collecting customers data with invasion of privacy are become more and more blur. From a CRM prospect, collecting customers’ information can better serve the process of service personalization. Optimize the advertisements based on their browsing history, shopping cart, and their shopping behaviors. For example, Amazon has this personalization service, and recommend relevant or similar goods based on your browsing history. Who can say if it is good or bad? To some degree, this is convenient, but can still feel privacy invaded.

From the article Ethical and Legal Issues In Marketing(https://goo.gl/u0UAbu) written by Monique Goodyer, she mentioned two other issues which are data distribution and misleading claims. For more reading on this article, please click the following link:https://goo.gl/u0UAbu.

9 Simple FaceBook Post Ways to Engage And Interact With Your Followers

Personally speaking, most of the people have their Facebook account and have their own posts. But to what degree your followers interact with you or engage in your posts discussion? From Laurie Girardi’s post on http://esuite.me/30-facebook-business-page-post-ideas-freebies/, she mentioned nine simple ways to get your followers interact with you, especially in a business context. She mentioned “you can ask your fans to upload their pictures with your products”. And personally speaking, this is a great way for marketers. Converse creates its own Facebook page with lots of daily pictures of their fans with their products. And make Converse has become a unique lifestyle. Then if consumers love this lifestyle, they will continue purchase Converse. It is an amazing cycle. 

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For more reading on the rest tips to promote interaction, please click the URL: http://esuite.me/30-facebook-business-page-post-ideas-freebies/

How to Maintain a Better Social Media Networking

Here are some tips for building a better social networking. First of all, “don’t overwhelm your audiences with tremendous information”. Keep your blogging consistent and related to each other and clearly demonstrate your points. Secondly, “the best time period to respond others is within 30 minutes”. Social media is a fast platform for people to network, so keep responding if you can. Thirdly, “always cite the source if you get the idea from others”. This is not only a sign of respect but also honest. Finally, always believe that “you get what you give”. There will be a return on it if you devote yourself into it.

(All of the ideas are come from the infographic below. Its URL is :https://blog.4psa.com/how-to-stop-being-a-loser-infographic ). For more reading on the tips, please click the following picture.

2015-2016 Digital Marketing Trend—Mobile Movement

From a video on YouTube (https://www.youtube.com/watch?v=l_Ei7CxXwuo), we got these ideas:

We can’t deny that smartphone has become a very important part of our lives. Via smartphone, we can do almost everything, especially shopping. Therefore, marketers try their best to build a great connection between them and consumers through mobiles. There are 79% of people who use mobiles that help them with shopping. Searching for best prices, nearest store location, reviews about their interested products or services and finally made up their minds to buy it.

In a conclusion, marketers should use these attributes to better develop their mobile apps or websites, create a better mobile user experiences. In this way, can a brand become more welcoming and generate more revenues.

Using Storytelling To Help Your Marketing

 

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Why we keep storytelling only to kids and in bedroom? Why can’t we use it as an effective tool to connect our brand with more consumers? Telling a story which closely connected to our products or services can better combine target customers with us. Through the post written by John Rampton, we get more benefits that using stories in marketing. Such as stories can better let your consumers get rid of their defensive thinking. Using Empathy to get your target consumers involved. Also, Using storytelling in an appropriate way and in a perfect timing can do you favor too. These are more vivid than showing a list of benefits. He also mentioned three companies which doing well in storytelling selling.

For more reading on five benefits of storytelling and three companies who’re doing right in this way, please click the following URL: http://www.inc.com/john-rampton/proof-that-storytelling-in-your-online-marketing-strategy-is-crucial-to-success.html

Ethical Issue In Social Media

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Living in a modern society, we need to take ethical conduct issues seriously. Not only in a business context but also in social media context. Once neglect this vital issue can bring a company PR a tremendous disasters. From the blog written by Tahir Akbar, my personally learned what are generally accepted ethics in digital marketing context. The blogger illustrates these by posing two examples which are a Pakistan cellular company (Ufone)’s tweeting accident and the “Brexit” social media case. He suggests seven ethical rules in digital marketing environment which are:

• KYA – Know Your Audience;
• Stay Away from Biases;
• Never Compromise On Privacy;
• Be Transparent;
• Speak Truth;
• Think Before You Tweet;
• Imagine the Impact

For reading detailed in each ethical rules, please click the following URL: http://www.business2community.com/social-media/7-fundamental-ethics-social-media-marketing-01571504#BK4Lx5TbAK66ffK4.97

Be Ethical in Web Marketing

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With the technology development, Internet penetrating into our lives more than ever. Through Internet, we can do almost everything, such as searching information, chatting, shopping or even supervising. Because of this, the importance of ethics in Web marketing become more critical. After reading the blog, me personally find out there are actually lots of behaviors can be count as unethical. These pop-up advertising or dialog boxes, or using methods to direct your visitors to another page are really annoying. Using unethical ways to make your website more easily searched by others and manipulate users’ views by paid reviews are misleading. These actions can greatly reducing the quality of searching by Internet users nowadays. Internet marketers should take this ethical issue seriously. Selling products or services through cheating cannot lead to a longterm relationships between vendors and shoppers.

For more reading on the blog, please click the following URL: http://www.langoor.com/ethics-in-internet-selling-and-advertising/

Hints On Marketing Strategy

 

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Marketing is the combination of art and science. Art refers to the design part, both the design of products and social media platforms. Science refers to the statistical part, which means marketing people need to quantify their final results. To quantify how much they earned in order to clearly figure out whether this marketing plan is effective or not. To better marketing your products or services, you need to clearly demonstrate what you want your (potential) customers do. Including click any buttons, download any coupons, to get the new fashion trends or to subscribe your website. After making all these clearly presented, can these better serve your marketing goals.

As a marketer, you’ve failed if you can’t get your target to take the desired action.–Jeffrey L. Cohen.

For more reading on the post which written by Jeffrey L. Cohen, please click the following link: http://www.convinceandconvert.com/digital-marketing/being-obvious-in-marketing/